Personal growth coaching app designed to help you achieve your goals, boost self-confidence, and manage your energy.
The app is used during or after the coaching process to help advance personal goals and implement changes in daily life.
Goal: To live with high energy
Promote
personal goals
Strengthen
self-confidence
Recharge
to stay energized
02 /9
Key Features
To cultivate a deep emotional connection to the goal and increase internal motivation, you can choose a picture with personal meaning and define the reason behind the goal.
Using a user's first name positively and invitingly creates a personal connection and increases engagement.
A weekly notification is sent to prompt users to plan small, daily steps towards their goals, ensuring consistent progress.
To prevent burnout and boost productivity, the app prompts users to plan three weekly 'energy boosts': short, rejuvenating breaks to take throughout the workday
03 /9
UX Challenges
Flow is too long
To improve user experience:
1. The lengthy goal-setting process was divided into three shorter and more manageable steps.
2.Initial reminders were eliminated under the assumption that users would be eager to set their goals and would not require extensive instructions.
3. The goal summary at the end of the process was removed as the same information is readily accessible on the home screen, preventing unnecessary repetition.
Clumsy and confusing wording
Based on the recommendation of a life coach, I considered guiding users to formulate their goals in the past tense to create a positive psychological effect. After initial experiments, I decided that this approach could create confusion and hinder the simplicity of using the app. Therefore, we chose a more direct and clear approach, where users formulate their goals in the future tense.
04 /9
Research
During the study, I interviewed two coaches, four coaching clients and three self-management app users to investigate whether physical tools, such as apps, could supplement or replace traditional coaching methods.
The interviews focused on coaching effectiveness, identified improvement areas, and explored the users' experiences with self- management apps.
05 /9
So what is currently on the market?
Remente Mental wellness Platform - For Businesses & Individuals
Shoshi Zelikovith Self- management & relationship training app
“Kavana” College’s WhatsApp bot
06 /9
Personas
06 /9
Personas
07 /9
User Flow
08 /9
Style Guide
09 /9
Personal summary
I am a strong believer in coaching and have personally experienced its transformation power. My own coaching journey led to significant personal growth and change. However, I realized the need for a tool to sustain these changes and integrate new habits into daily life.
Positive feedback from both coaches and clients reinforced this need, highlighting the desire for an app that would provide ongoing support and maximize the benefits of the coaching process, enabling individuals to live more fulfilling lives.